Tony J. Selimi has spent his entire life studying, researching, and educating individuals, teams, and organisations worldwide. From a teenage survivor of war and six months of homelessness on the streets of London, he rose to become one of the most respected and influential figures in personal development, human behaviour, and business transformation. His journey from adversity to global impact has positioned him as a Key Person of Influence in the fields of growth, leadership, and conscious transformation.

Over the course of his career, Tony has delivered more than 39,000 hours of advisory, coaching, mentoring, and training. Before founding his global consultancy, he led multi‑billion‑pound information technology programmes and held senior leadership roles in the corporate world. He eventually transformed his love for learning, teaching, writing, travelling, and inspiring others into a thriving international enterprise spanning speaking, coaching, filmmaking, and consulting.

People from all walks of life seek Tony’s guidance to gain clarity, tools, and strategic direction to break through addictions, fears, low confidence, loneliness, imposter syndrome, and emotional overwhelm. He helps individuals resolve relationship conflicts, advance their careers, build wealth, strengthen their leadership performance, engage their teams, and grow their businesses, profits, and purpose. Tony teaches clients how to cultivate the mindset, confidence, credibility, and strategy required to manifest their highest aspirations and live healthier, wealthier, wiser, more conscious, spiritual, and influential lives.

His clients include sports personalities, MPs, Lords, royalty, scientists, lawyers, bankers, HR leaders, coaches, authors, doctors, entrepreneurs, and senior executives from organisations such as Vandercom Films, EY, Microsoft, Bank of America, Ignis Asset Management, Deutsche Bank, Santander, Mishcon de Reya, Shell, Wood, Worley, the NHS, and Gaya Cards.

A pioneer at the intersection of AI, human consciousness, education, business, and healthcare transformation, Tony is also a dedicated explorer of psycho‑spiritual development and the deeper nature of reality. His work has been featured in hundreds of published articles and international magazines, including Soul & Spirit, Global Woman, Science to Sage, Migrant Women, Your Wellness, Consciousness Magazine, Time Out, and Accelerate Your Business.

As a visionary global thought leader, he speaks at prestigious events such as the United Nations Headquarters in New York, Rotary International, the Elevate Leadership Conference in Paris, Quantum Leap, Yes You Can Achieve, TEDx, and Cranfield School of Management. He is a frequent guest on hundreds of television, radio, and podcast platforms worldwide — including NBC, CBS, ABC, FOX, SKY, AlsatM, RTK, KLANHD, Vision Plus TV, Top Channel, Oxygen TV, Hay House Radio, Voice of America, BBC Radio, and many more — reaching audiences of more than 170 million people. He has been interviewed by award‑winning Royal Photographer and Commentator Ian Pelham‑Turner, as well as global icons Jack Canfield and Brian Tracy.

Tony’s focus is to help people awaken their innate abilities, power, wisdom, and love through integrity, value alignment, and purpose activation. As a trusted See‑Through Coach™, he empowers clients to make better decisions, maintain clarity under pressure, and achieve work‑life balance while keeping their minds clear, focused, and calm.

Through his groundbreaking methodologies — TJS Method: ALARM™, Behavioural Change Principles®, The Unfakeable Code®, Octagon of Excellence®, 12‑Step Growth Accelerator®, and the Values Clarification & Alignment Method — Tony reveals the conscious engineering principles of human behaviour and how to apply them for empowerment, emotional mastery, and high‑performance living. His integrated, holistic approach draws on thirty years of experience and has transformed the lives of clients across the UK, USA, Canada, Europe, Africa, the Middle East, and Australia.

Using twenty‑five conscious engineering processes embedded in his method, Tony guides clients through deep self‑reflection, emotional integration, and empowerment across all eight areas of life: business, financial, physical, mental, emotional, spiritual, relational, and love. His work helps people dissolve unconscious patterns, build confidence, create paradigm shifts, and live authentically with purpose, clarity, and grounded inspiration.

Tony has collaborated with leading experts such as Dr John Demartini, Jack Canfield, Martin Brofman, Brian Tracy, and Tony Robbins. He is a member of the ICF, ILM, PSA, and the Global Speakers Federation.

Drawing on his entrepreneurial background and former career as a senior IT executive, Tony designs programmes that redefine modern approaches to life, business, leadership, wealth, relationships, healing, and mindset. He lives by — and teaches — his trademark tenet:

“Living Life in Peace is Priceless™.