Tony J. Selimi Winner M&A Today - Global Awards - 2024 - Business Coach of the Year Award Winner, TJS COGNITION LTD
Tony J. Selimi has been chosen as a top Business coach specialising in human behaviour and maximising human potential by the coachfoundation.com.

Tony has been chosen as a top Business coach by the coachfoundation.com.

In Pursuit of Achievements, Greatness, and Service – Tony J. Selimi: A Journey of Resilience, Mastery & Global Impact

From battling illness, bullying, and homelessness on the streets of London to graduating from one of the UK’s top engineering universities, Tony J. Selimi’s story is one of extraordinary resilience and determination. Today, he stands as a renowned TEDx speaker, multi-award-winning author, filmmaker, executive producer, and a leading authority on human behaviour, psychology, health, excellence, and purposeful living. His vast expertise has made him a trusted resource for individuals and organisations seeking transformation, empowerment, and peak performance.

Turning Pain into Power

Tony refers to his hardships as “excruciating pain,” yet they became the catalyst for his relentless pursuit of knowledge, self-mastery, and success. His journey was fueled by an unwavering commitment to overcoming mental, emotional, physical, spiritual, relationship, social, career, and financial barriers.

From Corporate Challenges to Global Influence

During the 2008 financial crisis, Tony transformed adversity into opportunity, leveraging his redundancy from a beloved career to launch his own business and fulfil his mission of impacting one billion lives.

In just over a decade, Tony J. Selimi combined consulting expertise with a deep personal commitment to his vision, building a transformative legacy that continues to impact millions worldwide.

  • 2010 – Founded Sfida Solutions Ltd, a pioneering technology consulting firm
  • 2012 – Launched The Velvet Journey, a coaching and mentoring platform empowering gay men in personal and professional transformation
  • 2014 – Published his first book, A Path to Wisdom, expanding his influence, credibility, and authority
  • 2015 – Established TJS Cognition Ltd, dedicated to advancing human awareness and potential
  • 2016 – Released #Loneliness: The Virus of the Modern Age, positioning himself as a global speaker and human behaviour specialist
  • 2017 – Created Living My Illusion, a multi-award-winning documentary, delivered powerful talks at United Nations Headquarters in New York City, and reached millions through his TEDx discussion on AI
  • 2018 – Co-Authored Fit for Purpose Leadership #3, sharing insights on how to best handle leadership burnout and stress.
  • 2021 – Co-Authored Novum 10, Volume 6 – where Tony shares Take Off Your Mask, The Soul is Waiting spirit and heart awakening poems he wrote as a thank you to twelve unique individuals that changed his life.
  • 2021 – Published The Unfakeable Code, inspiring individuals to remove their masks and embrace authentic living, leading, and loving
  • 2022 – Released A Path to Excellence, elevating his brand, authority, and credibility, reaching over 100 million people globally
  • 2024 – Served as Executive Producer for The Truth About Reading, showcased at the SXSW EDU Film Festival
  • 2025 – Published Climb Greater Heights, a groundbreaking book advancing business, leadership, and human potential

This evolution of expertise, influence, and transformation solidifies Tony J. Selimi as a visionary leader, educator, and global force in personal and professional development.

As his multi-award-winning, #1 Amazon bestseller reached thousands, professionals from diverse backgrounds sought his expert coaching and transformational services, solidifying his global presence.

Today, Tony J. Selimi continues to redefine personal and professional growth, business success, authentic leadership, and spiritual growth, guiding individuals toward excellence while expanding the frontiers of human potential.

  • Connect with Tony

Why Work with Tony J. Selimi?

Renowned as an internationally acclaimed TEDx speaker, multi-award-winning life strategist, business coach, and best-selling author, Tony J. Selimi is a leading authority on human behaviour, psychology, health, excellence, empowerment, and purposeful living. His expertise extends to filmmaking and executive production, and he is widely sought after by individuals on high-stakes, performance-driven missions.

Three Decades of Proven Success

With over 30 years of experience and just over 28,000+ hours of coaching, mentoring, healing, and training, Tony has helped A-list celebrities, royals, senior executives, entrepreneurs, corporate leaders, politicians, doctors, lawyers, bankers, coaches, and authors unlock their full potential and accelerate their success.

A Holistic Approach to Breakthrough Results

Tony’s extensive corporate expertise and deep understanding of diverse industries empower him to guide clients through challenging transitions, uncertainty, and personal or professional roadblocks. His integrated science-based and holistic coaching methodology provides targeted solutions that help individuals achieve clarity, mastery, and sustainable transformation.

Unlock Your Greatness & Live with Purpose

As your trusted coaching partner, Tony helps you:
Overcome limitations & break free from doubt
Excel in all critical areas of life
Empower yourself with confidence & clarity
Live authentically, fulfilled, and free on your terms

Your journey to success starts here. Are you ready to unlock your true potential and transform your life?

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“Tony leaves his clients feeling energised, enlightened, empowered, and with a sense of calm, clarity, and inner peace.” Oliver P. – CEO

Organisations seek his expertise to achieve their business, leadership and employee objectives. He also assists with identifying, clarifying, and aligning CEO and corporate values with employee values and boosts productivity, performance, profits and overall employee well-being. Some of the world’s top CEOs have sought his expertise to help them increase shareholder value by focusing on and leveraging their strengths, innovation, knowledge and successes.

Excellent health, relationships, personal, professional, leadership or business success has a code. Tony has invested a lifetime into the study of engineering, technology, science, neuroscience, CBT, NLP, transformational life coaching, holistic healing modalities, business growth, wealth building, project management, organisational behaviour, people management, human psychology, performance and productivity – what makes people’ tick’, take action and achieve stellar outcomes – and this has given him a unique perspective when it comes to assisting ambitious individuals like you in getting the breakthroughs, the clarity, the focus, the strategy and the plan needed to maximise your human experience.

He is an executive producer of The Truth About Reading Documentary about the impact of illiteracy in the USA, co-created the Living My Illusion – The Truth Hurts award-winning life coaching documentary on Amazon Prime, and created the Into Your Divinity Documentary Series and pioneered several trademarked methodologies in human development. Winner of the London SME Most Visionary Entrepreneur, the EXPY and Corporate Coaching and Recruitment Business Coach of the Year Award. Silver Winner of the Literary Book Award, and Winner of Maincreast Media, New Your City Big Book, Book Excellence, the World Recognized Quilly® Award by the National Academy of Best-Selling Authors at its Golden Gala in Hollywood for A Path to Wisdom, #Loneliness, The Unfakeable Code®, A Path to Excellence, and Climb Greater Heights.

His vision is to help one billion people unlock their true potential. It possesses the skills to succeed in all aspects of life, including family, education, work, business, finances, and society.

As one of the Your Tango Experts, he shares his insights into the Self-Growth community and speaks at prestigious events hosted by the Rotary Club, the United Nations headquarters in New York, the Elevate Leadership Conference in Paris, Quantum Leap, Yes You Can Achieve, TEDx, and the Cranfield School of Management. Tony is a featured expert in the coaching documentary series “Living My Illusion”, is an executive producer of “The Truth About Reading“, an eye-opening documentary film, and has appeared on hundreds of television, radio and podcast stations across the world, including ABCNBCCBS, FOX, SKY, AlsatM, Oxygen TV Show with Besim Dina, Rudina Magjistari on KLANHD & TVKLAN reaching an audience of over one hundred million people worldwide.

He has been interviewed by Ian Pelham-Turner, an award-winning Royal Photographer and Royal Commentator and experts such as Jack Canfield and Brian Tracy, reaching over 100 million people.

“Learn how to explore the depths of your experience and maximize your knowledge and insights to create a wonderful life.”

Brian Tracy, Author – Many Miles to Go

“Tony teaches you how to overcome adversity, empower all of the eight key areas of life, and live a more balanced, healthy, and peaceful life.”

There are not enough words or the quality of language available to describe the work of Tony Jeton Selimi- who in a matter of timeless moments again went ahead to transform the destiny of another human being with such delicacy, truth, love and focused lazor beam intent.

Anthony Wade, Dr Voice

“Many thanks, Tony from all of us at Asset House. Your path to wisdom has been hard won but you have achieved something extraordinary. It was a privilege to witness your understanding of the complexities we all face in living and loving life. Translating this insight into a code for happiness and fulfilment is your gift and is truly inspirational. Thank you once again for inspiring us all into action.”

Working with Tony helps to activate your brain and your mental capacities. You start to become superhuman like Leonardo da Vinci or Jason Bourne.

Joachim Gerhard, Gaya Cards

Tony J. Selimi spent his entire life studying, researching, and educating groups, companies, and individuals worldwide. He went from being a teenage victim of war, living homeless on the streets of London, to winning the ways and becoming a Key Person of Influence in the personal development, growth, and business transformation industry.

He delivered just over 28,000 hours of coaching and led multi-billion-pound information technology programs before he turned his love for learning, teaching, writing, travelling, motivating and inspiring others into a successful global speaking, coaching, mentoring, filmmaking, training and consulting business.

People seek his help to get the clarity, the tools, and the plan they need to break through addiction, fears, lack of confidence, loneliness, low-self-worth, and imposter syndrome, address relationship conflicts, grow their careers, build wealth, engage teams and improve leadership performance and grow their business, profits, and purpose. Tony helps you create the mindset, confidence, credibility, and strategy you need to manifest your highest aspirations and vision and teaches you how to be healthier, wealthy, wise, conscious, spiritual and influential. His clients range from sports personalities, MPs, Lords, royals, scientists, HR, lawyers, bankers, PTs, coaches, authors, doctors, leaders, commonwealth officials, business owners, entrepreneurs to senior executives of companies such as Vandercom Films, Ernest & Young, Microsoft, Bank of America, Ignis Asset Management, Deutsche Bank, Santander, Mishcon de Reya, Shell, Wood, Worley, the NHS, and Gaya Cards achieve breakthroughs, elevated thinking and fulfil their dreams, aspirations, and potential.

As one of the pioneers on the frontier of human consciousness, education, business, and healthcare transformation and an explorer of the ultimate nature of reality, Selimi is also interested in the field of psycho-spiritual development & business transformation.

Hundreds of published articles and feature stories about Selimi and his insightful personal, spiritual and professional development methodologies have appeared in numerous international magazines and newspapers.

Tony is no stranger to the media, appearing in various national magazines, including Soul and Spirit, Global Women, Science to Sage, Migrant Women, Self-Coaching, Accelerate Your Business, Changing Careers Magazine, Consciousness Magazine, Your Wellness, Time Out, and Sage. He appeared on various TV channels, including NBC, CBS, ABC, Fox, SKY, AlsatM, RTK, RTV2, RTM, Klan Kosova, Top Channel, Soul Mate Relationship World Summit, and radio shows including Hay House, Voice of America, Radio Woking, Fixed Radio, BBC Radio, Knowledge for Men, Self-Discovery Radio, Dona Seebo show, Beyond 50, News for the Soul, TangledFm, Chanel Radio, Spirit Radio, and many more.

Tony’s focus is to help people unleash their innate abilities, power, wisdom, and love through integrity, value alignment, and purpose activation. Through divine collaboration with Tony as their trusted See-Through coach, people can make better and more informed decisions and choices and achieve work-life balance and success as they learn to keep their minds clear, focused, and calm.

By creating the TJS Method: ALARM™®, Behavioural Change Principles®, The Unfakeable Code®, and Octagon of Excellence® Method, he reveals the conscious engineering principles of human behaviour and its applications for empowerment, breaking through perceived limits, builds emotional and mental faculties, delivers results that increase people’s overall awareness and potential in any vital area of life. Tony used his thirty years of knowledge and experience to craft a one-of-a-kind integrated, holistic approach to coaching, mentorship and motivation, becoming a recognised visionary in personal and professional development during his six years in practice with clients throughout the UK, United States, Canada, Europe, Africa, the Middle East and Australia.

Using the twenty-five conscious engineering processes embedded in his breakthrough method, he helps people go on a self-reflective journey, dissolve volatile emotions that may be unconsciously running their lives, and empower them in all critical areas of life. They create the confidence and the clarity needed to make massive paradigm shifts, live and lead more of an authentic life, honour their truth, and daily feel inspired, grounded, and content as they focus their energy, time and resources to achieve their desired life outcomes.

Each coaching session, coaching package, talk, seminar, or workshop he delivers is designed to assist people in activating their inner abilities, and leadership and empower themselves in all eight areas of their lives: Business, Financial, Physical, Mental, Emotional, Spiritual, Relationship and Love.

Tony has worked with many leading experts like Dr John Demartini, Jack Canfield, Martin Brofman, Brian Tracy, and Tony Robbins as a trusted industry catalyst; he is also a member of the ICF, ILM, PSA, and Global Speakers Federation.

Tony draws on his experience as an entrepreneur and former information technology industry executive to craft programmes that redefine the modern approach to life, business, money, leadership, relationship, healing, and mindset. He proves that life can be as simple as his trademark tenet: “Living Life in Peace is Priceless (TM).”

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