It’s official —I am incredibly excited to announce that my #1 internationally bestselling book, The Unfakeable Code®,  Take back control, lead authentically and live freely on your terms, is the Winner of the” Book Excellence Award 2022″ in the Category: Personal Growth and Development.

Out of thousands of books entered into the Book Excellence Awards competition, my book was selected for its high-quality writing, design and overall market appeal. To view my complete award listing, you can click HERE!

The book was written during the Corona Virus pandemic when we were in lockdown and was released in 2021 to assist people in better navigating anxiety, fears, doubts, stress and uncertainty blighting their lives. It helps raise awareness of the mental, emotional, physical, career, business and leadership impact of inauthentic living and how people can come back into authentic living, leading and loving. This book shares Freedom and Leadership Building SECRETS to assist others in rising out of the ashes and being successful. It teaches you how to take off the ‘fake masks’ that conceal the power of your true authentic self, take back control of your choices and decisions, be more objective, more content, and lead authentically and live freely on your terms.

Now, you can learn how to raise your word influence, power, and purpose to a whole new level with the power of your authentic self. I genuinely appreciate being globally recognized as an International Book Excellence Award Winner. I am beyond thrilled to announce receiving this prestigious literary award from the Book Excellence Awards International.

Combining over 40 years of research, studies and inspiring testimony, the book contains a robust five-step methodology that will help you reinvent your life and become the master of your destiny. This book reveals the secrets behind my global client’s phenomenal achievements, personal growth and business success as an internationally recognized award-winning author, transformational life and business coach, speaker and trainer specializing in human behaviour and maximizing human potential. The Unfakeable Code® book was also selected as the Winner of the Literary Titan Silver Award, and it shares some of the rules where people can come back into authentic living, leading, and loving, where old wounds can be healed, and masks can be unveiled. A compelling guide to help anyone return to living authentically by learning the antidote to ‘living with a mask and fake-it-till-you-make-it’ culture.

Step forward a fresh new way to:

• Free Yourself From Doubts and Judgement and Learn To Be Comfortable In Your Skin
• Stop being a people-pleaser and learn to use your emotions intelligently
• Be confident, be bold, lead a more harmonic life and heal those old emotional wounds.
• Manage Negative Self-Talk (and Turn Fear Into a Powerful Motivator)
• Clear and practical step-by-step advice that anyone can use to build a better lifestyle.
• Five life-enhancing principles anyone struggling, particularly post-pandemic, can use to re-learn how to be their authentic self and become bold enough to try new things.
• Harmonize body-mind-heart intelligence to deal with any form of anxiety, conflict, or stress, and wilfully create an inspired destiny.
• Infuse Your Life With a Limitless Sense of Freedom and Untapped Potential. And More!

If you’re ready to let go of feeling powerless and out of control, it’s time for you to discover the power of an Unfakeable personality.

Here’s What Experts Have To Say About The Book:

“A life manual that gives you valuable insights into the science of changing your mindset that will transform your existence.” – Marie Diamond, a star from The Secret

“An inspiring, enjoyable, fast-moving book that shows you how to unlock your full power for unlimited success.” – Brian Tracy, Author, Chairman and CEO of Brian Tracy International

“The worldview developed here transcends science, dogma and belief, giving readers a new code to reconnect with their true, authentic individual and the Divine within that knows how to take back control, lead authentically and live freely on your terms.” Dr John Demartini, World Renown Human Behavior Expert, Philosopher and Founder of the Demartini Institute

“His spirit and science-based method and principles shared in this book can help you overcome spiritual, mental, emotional, physical, relational, professional, business, financial and social challenges and reinvent your life and become the master of your destiny.” Dr Prof. Fadil Çitaku

“The Unfakeable Code® reveals the surprising secrets to discovering and developing the authentic self hidden behind the temporary masks we show to the world. This book teaches how to use five principles as a strong foundation to put the right “authentic living formula” into practice in your life. In these pages, you’ll learn from an author who has been there and triumphantly came to the other side of what it truly means to live, lead, and love authentically.” Dr. Sc Todorche Stamenov

“You will walk away with a new awareness of using the method and the principles shared to turn any stressful situation into fuel for success and fulfilment in every critical area of life. With The Unfakeable Code® science-based method, you too can achieve growth, freedom and success without compromising your integrity. Live your life by The Unfakeable Code. It works!” Dr. Pietro Emanuele Garbelli

A must-read book that makes a compelling and scientific case for being more authentic at home, socially, and at work. The reviews keep growing. It has been selected for a series of national interviews and is featured on international TV/Radio/Podcast shows.

Who Can Benefit from Using The Unfakeable Code®?

Anyone can benefit from this stress-reducing, conflict resolving, leadership activating, life fulfilling and heart-opening method and use it as the most crucial life-changing tool. It is ideal for:

• CEOs, leaders, politicians, business owners, entrepreneurs, and start-up owners.
• HR, communication, sales, marketing, and customer relations departments.
• Scientists, psychologists, psychiatrists, social workers, doctors, nurses, the NHS, and other health and well-being professionals and institutions.
• Life, business, leadership, executive and corporate coaches, financial specialists, mentors, healers, complementary therapists, personal trainers, consultants, and even international United Nations delegates and peace Ambassadors.
• Parents, professors, teachers, children and students, educational institutions, and prison workers.
• Film producers, directors, actors, musicians and artists.
• Anyone curious to learn more about living and loving authentically.
• Anyone seeking to emerge as an authentic individual and confident leader in their field.
• Anyone wanting to know how authentic living is the sincerest form of self-love that can help you leave an immortal legacy.

You can get a signed copy for yourself by clicking HERE!

Thank you to all who have challenged and supported me on this equally arduous, enriching, and purposeful journey.

Love and Wisdom

Tony J. Selimi

Dear growth seeker,

Thank you for choosing to invest your time in reading this article about the importance of transformative leadership and growing the most precious asset you will ever possess – You.

So many of you have messaged me here on my website, LinkedIn, Instagram, Facebook and on WhatsUp to ask me to share some insights on the recent most spoken two topics that affect every human being – Will Smith’s violent response after the comedian Chris Rock made a joke about his wife Jada Pinkett Smith which not only shocked the live audience at the Oscars but also sparked media attention around the world and the invasion of Ukraine. So I decided to write this article and share my thoughts in a way that can start the so needed leadership conversations not only in every business and organisation but also in governments around the world.

Both incidents mentioned above are great examples of the destructive power of our inability to control ourselves when emotions, biases, and judgment get the best of us. Perhaps it is time to shape the narratives around the kind of distraction we as human beings and what Authoritarian and Transactional Leadership are capable of. But it is also a great example of how the same distraction can create a rippling effect of uniting leaders to step up and focus on the safety, growth and protection of their people and the very same foundation upon which democracy is built.

The Ukrainian leader Volodymyr Oleksandrovych Zelensky, a former actor and comedian who became the sixth and incumbent president of Ukraine, is an excellent example of the traits of Transformational Leadership. He rose to the challenges he as an individual faced when the war in Ukraine started, but he also managed to mobilise his people to fight one of the strongest armies in the world and managed to galvanise the EU and NATO leaders to step up their game.

The truth is…

Transformational leaders are focused on the safety, wellbeing, growth and development of their people. They set clear expectations, honour commitments, and keep their employees accountable to goals. Transformational leadership has been shown to result in higher morale, decreased turnover, greater motivation (both for the leader and for team members), more innovation and creativity, increased productivity, better communication between employees and management, improved performance in high-stress situations (such as emergencies), increased trust among employees and higher earnings for the company as a whole.

As an employee or a manager, you’re already great at hitting your deadlines, completing projects on time and under budget, and maintaining positive relationships with your direct reports. But when there’s a big, hairy project that needs to be completed—like launching a new product or implementing an organisational change—that’s where you fall short. You feel like you’re spinning your wheels trying to rally the troops. You don’t know what steps to take to get out of this rut and gain traction.

One of the main benefits to use coaching, training, and development as an empowering tool to activate leadership in everyone in your organisation is this:

Transformational Leaders Are Excellent at Asking Quality Questions and at Listening.

They ask questions to understand how people feel about a situation. They ask questions to help people get to the root of a complex problem. They ask questions to help people find solutions. They ask questions that help people move forward in life, whether it is by identifying their blind spots or providing direction and inspiration for a new way forward.

What better way to transform your people than by asking questions that will help them think outside the box, consider new perspectives and improve their performance, decision-making and communication?

For instance, in The Unfakeable Code®, I share more about what questions could you ask your people to help them rethink their approach to a provocation or a project? What questions could you ask them to encourage them to take off the mask and be open to exploring new ideas or looking at things differently? What questions could you ask that would help them make more effective decisions? Or communicate more effectively with customers or colleagues?

Another reason to promote authentic leadership in your organisation is this:

Transformational Leaders Are Excellent at Empowering Others.

Empowerment is a simple concept to understand. It means giving people the freedom to make decisions and act on them. Empowerment is essential in an organisation since the manager won’t always be there to guide others, so they need to be empowered to make their own decisions.

Over the years, I have had the pleasure to coach and mentor businesses from all market sectors and leaders of some of the fortune 500 companies to create a culture where empowerment thrives by building trust within the board,  teams, and every employee in the organisation. As we worked together on achieving their objectives, every client has realised how trust and empowerment go hand in hand; if you don’t trust someone, you’re unlikely to empower them with decision-making authority.

In our professional careers, we all come across transactional leaders and managers. They are perceived as inauthentic, dull, and unworthy of our trust because of how they act, behave, and treat the people they manage. Such leaders don’t get many opportunities to practice being exciting and original, so they stay disempowered.

With enough encouragement, coaching, and training, anyone can be anything. So why not invest in activating leadership across your entire organisation?

Transformational Leaders Inspire Vision and Purpose.

You may have heard the old saying, “dance like no one is watching.” Maybe you’ve said it yourself. Dancing like no one is watching has become a cliché for letting go, but what if it were more than just a feel-good adage?

What if dancing like no one was watching was the first step toward achieving something you want – dancing on Broadway, winning an Olympic medal, or just shedding a few pounds and feeling better about yourself?

Most people are afraid to take that first step because they’re worried about what other people will think. But we believe there’s a real opportunity to achieve your goals if you ignore everyone else and focus on what you want.

Transformational Leaders Encourage Innovation.

Good leaders are open-minded, and this openness is a crucial part of what makes them suitable. They’re willing to consider new ideas and ways, encouraging others to do the same. This makes it easier for their employees to think creatively, which can help the team address challenges or identify new opportunities.

Transformational Leaders Set Challenging Goals.

Transformational leaders set challenging goals and can mobilise people to achieve them. Volodymyr Zelensky, NATO and the EU are great examples of this. They also create a sense of urgency, setting deadlines and milestones to keep things on track. Finally, they empower followers by giving them the freedom to achieve the end in their way.

This doesn’t mean that you can say: “I have a great idea! We should build an Android Artificial Intelligence Powered phone!” Then hand the team a blank canvas, walk away and expect results. Setting challenging goals is essential but not enough; these leaders also ensure that followers understand their role in achieving the outcome and providing the necessary resources. Both NATO and the EU are giving Ukraine many resources to help them fight back Russia Invasion. And finally, they make sure team members have sufficient time for reflection to plan their next steps appropriately (rather than jumping from crisis to crisis).

Transformational Leadership Assist in Creating Effective, Efficient and Energised Managers and Employees.

In one of the companies, I was hired to assist them in addressing low productivity, poor performance, and high turnover staff issues. I observed how many did not like working for the company because they felt not listened to, not necessary, and did not want to face colleagues used to moaning, criticising, and bringing other people down. Their leaders were not listening to what everyone in the company felt, which many found to be demoralising and destructive.

What I did as their coaching partner was to clarify the behaviours that fuel transactional leadership and management and use it to:

• Motivate and inspire staff to achieve their full potential
• Build loyalty and trust
• Create a positive and supportive environment
• Encourage teamwork, innovation and collaboration
• Set challenging and values-driven goals
• Improve employee’s mental health, performance and wellbeing
• Grow their reputation, productivity and profits

I love travelling the world and assisting others in creating transformational results. One thing that inspired me throughout my life to keep learning, growing, and sharing my gifts for the benefit of others is what my father, a successful restaurateur told me as I was growing up:

“My son, if you want your business to grow, then assist others to grow by leading by example.”

You’ve just read about the transformative leadership possible for you and your organisation. Now it’s time to take the next step and get started on your path to being a transformative leader and activating leadership across your entire business.

Get in touch with me today! As your coaching partner, it will be an honour to work on addressing the issues that cause you headaches, pain, and frustrations and get you the clarity, the tools, and the plan that begins to grow you and your employees into the best transformational leader possible. You’ll learn practical ways and skills that will help you to inspire your employees and elevate them above their peers at competing companies while also inspiring yourself as a leader.

There’s no reason your organisation can’t become the market leader, and I love sharing how to get the results and where you want to be by becoming a transformative leader.

Love and Wisdom

Tony J. Selimi – Award-Winning Author, Speaker, and Transformational Live and Business Coach Specialising in Human Behaviour, Leadership Excellence, and Maximising Human Potential. Winner of the London SME Most Visionary Entrepreneur 2020 award, Corporate Coaching and Recruitment Business Coach of the Year 2021 Award, Silver Winner of Literary Book Award 2021, and Maincreast Media Book Award 2021 for A Path to Wisdom, #Loneliness, and The Unfakeable Code®.

PS – I work on a virtual basis and in-person with clients all over the globe, facilitating the realisation and accomplishment of personal, professional, and business goals. Here are four ways I can assist you in creating life-changing breakthroughs, growth, and accelerating your journey to excellent health, influence, transformational leadership and success.

#1… Book a Breakthrough Consultation Session by sending an email to info@tonyselimi.com

#2 … Grab your copy of my #1 Amazon bestselling and Multi-Award-Winning books, A Path to Wisdom, #Loneliness, The Unfakeable Code®, and enrol in my Mindfulness for Higher Productivity, Performance, and Profitable Life Udemy Course! Click here to join thousands of my happy students.

#3 … Make the fastest progress by hiring me to work with you on your business and train your teams. Just reply to this message and put “private” in the subject line. Let me know a little about you or your business and what you’d like to work on together, and I’ll get you the quote, invoice, and the necessary booking details.

#4 … Hire me as a speaker to educate, inspire and transform your audience at your next company or industry event. Click HERE to download my speaker sheet and fill in the form with your event info, and once I hear from you, I’ll send you the contract and fee info back.

This is one of the most common fears faced by millions worldwide. You can notice its presence in your life by becoming aware if you can accept yourself for who you are today, but deep down, you’re worried about changing and losing yourself.

You’re reluctant to push for more money at work because you’re afraid spirituality and wealth don’t mix. Or it may be because people may know you as a good person, but you’re rarely described as charismatic or forward-thinking.

By sticking to who you are instead of who you could be, you miss out on various career and financial opportunities. When you see people with the abundance you know you could have, you may experience an uncontrollable feeling of resentment towards them.

This fear, just like the fear of unworthiness I spoke about in the previous article, doesn’t affect you all the time, but it can still do some damage when you least expect it.

So let’s dig deeper and see what happens to you when you’re affected by the fear of losing your identity?

So let us dig deeper and see what happens to you when you’re affected by the fear of losing your identity?

• If you’re affected by this fear, you may be able to accept yourself for who you are today – but subconsciously, you’re constantly worried about changing and losing yourself along the way.
• You’re reluctant to push for more money at work because you’re afraid spirituality and wealth don’t mix.
• People may know you as a competent person, but you often doubt you have what it takes to be wealthy.
• By sticking to who you are instead of who you could be, you miss out on various career and financial opportunities.
• When you see people with the abundance you know you could have, you may experience an uncontrollable feeling of resentment towards them.

What happens when you’re unaffected by the fear of losing identity?

• You speak your truth and become authentic.
• You’ll naturally gravitate towards career and life choices that grow you.
• You’ll become more aware of your infinite potential and how you can achieve it, not just of who you are.
• You’ll more often find yourself in a state of optimal flow, where you’re both happy at the moment and looking forward to your future.
• You become a better leader, manager, friend, partner, son, husband, brother, dad, uncle, etc. You start to live and create your life from your heart.

Click here to start learning more empowering ways to transform your life. In the meantime, grab your copy of “A Path to Wisdom” to help you eliminate the fears that are holding you back from living a more aware, abundant, and authentic life.

In the following article, I will be talking to you about the impact that “Fear of Change” has on your life and how this fear keeps you small, stuck in your prison and how your life would be when you transcend and overcome this fear. Sign up for my newsletter by clicking here to be kept informed and start receiving articles to inspire you to go deep within and start knowing who you are, how you operate, and how you can tune your body for optimal living.

You can also get in touch and book me to deliver a “#Fear2Freedom” workshop to your organisation, clients or a two-hour Fear2Freedom Coaching Consultation and learn to say goodbye to fear and say Hello to your newfound Freedom.

As your coaching and training partner, our focus will be for you to become confident, energised, productive, healthy, wealthy and wise.

To your joy, success and happiness,

Tony J. Selimi